Better&Better is a impact agency founded a year ago by communications specialists Irene Chapple and Vincent Heeringa. They create strategic, human-first storytelling to tackle communication challenges in tech, finance, social good and sustainability.
The work was powerful. But their systems were not.
Information lived everywhere: Google Drive for files, Slack for coordination, spreadsheets for budgets, and people's heads for project status.
“Growth in our first year was very organic, and so focused on client outputs that our backend processes suffered. We did our best - and were able to by virtue of simply getting on well - but it wasn’t sustainable. We wanted an agency we could scale, but it wasn’t going to happen with disconnected systems.”
Vincent and Irene explored multiple workflow systems but none were quite right for the agency they were trying to build. They saw how fast the industry was changing and they wanted to be at the forefront of better tech and evolving client expectations.
They wanted a backend that was powered by AI, with efficient workflows, and a collaborative, transparent relationship with clients. They wanted a system which reflected agency life’s new agile reality, and prepared them - and their clients - for a flexible, tech-first future.
When the company relaunched its brand on the back of expansion to Australia, Vincent and Irene recognised the opportunity to create exactly that.
The Immediate Challenge: They needed a single connected system that could track profitability, scale with growth, and position them to take advantage of emerging AI capabilities.
The founders needed a system in which all relevant files were connected with an AI agent drawing on multiple data sources.
They wanted a way to see at a glance whether projects were profitable, when they were approaching budget limits, and how their retainers were tracking.
They wanted a system that would allow contractors to log time in under two minutes on their phones, but sophisticated enough to calculate margins automatically.
They also wanted to be able to share progress with clients, work collaboratively on projects, and provide metrics at a glance.
Critically, they wanted everything connected. Clients linked to projects. Projects linked to time entries, expenses, and proposals. Meetings linked back to the work they related to. When information lives in one structured place, you can query it, report on it, and ask AI to draw on it. When it's scattered across five tools, you can't.